Terry MacDonald, Creative Director
When the famous “Creative Revolution in Advertising” moved beyond New York and into Boston, Terry MacDonald and the agency he led were in its vanguard. Terry MacDonald had taken his first job in advertising as a junior copywriter and assistant account executive at the Boston office of a New York-based agency. Fourteen years later he had moved on and was President and Creative Director and a principal in Boston’s Pearson and MacDonald, one of the most visible and influential advertising agencies in New England in its time, an agency with an award-winning record and a national reputation.
Over the years, MacDonald provided advertising services to clients in virtually every industry category, most prominent among them CVS Pharmacy, Gillette, Liberty Mutual, General Mills, Pepsi-Cola Company, and Duane Reade, to mention just a few.
Known as a disciplined strategist, MacDonald was once dubbed the “Conscience of the Creative Community.” A natural teacher, he mentored several generations of advertising professionals, a number of whom are among the leadership of advertising agencies in Boston and beyond today. As a speaker, he appeared before professional advertising and broadcast industry audiences in all the New England states, New York City and Washington, DC. Towards the end of his active career, he added a new activity, teaching a graduate-level course in Advertising and Creative Strategy Development to students from all over the world at Boston University’s College of Communications. He also offered management consulting services to advertising agencies.
After moving to Portsmouth in 2001, Terry served on the Board of Directors of the Seacoast Jazz Society for some 15 years, some of them as Vice President, during which time he led the team that developed the email newsletter Seacoast Jazz Notes and the Society’s website.
MacDonald is font of knowledge about jazz and the jazz culture and a lifelong avocational drummer.